As the new school year approaches, the Alamo Area Council is excited to announce our comprehensive marketing plan to support fall recruitment efforts. This season, we’re rolling out TV and social media ads to bolster your grassroots campaigns and help bring new families into the Scouting community.
1. Update Your BeAScout Pin and Information
Your BeAScout pin acts as your storefront. Ensure it’s current and provides clear, direct information that anyone can understand. Highlight how your Chartered Organization supports both Cub Scout Packs and Scout Troops. For example:
“Scouting is a family activity, and our Pack is great for families with kids in elementary school, middle, and high school because our Troop meets the same night at the same place. Bring the entire family and discover the adventure together!”
Avoid Scouting jargon. Instead of terms like “scout-led” or “rank,” use universally understood concepts like “leadership building activities” and “awards and recognition for achievements.” Double-check that your contact information is accurate and respond promptly to inquiries. Quick replies can make a significant difference in keeping potential members interested. Instructions for updating your pin can be downloaded here.
2. Share Contact Information with the Council Office
After your recruiting events, send your contact information sheets to the council Membership Team at Growth@AlamoAreaBSA.org. We have tools to maintain contact with these individuals and support their journey into Scouting, making membership as seamless as possible.
3. Participate in Our Grassroots Media Campaign
Peer-to-peer recruitment is incredibly powerful. Share your positive Scouting experiences with your friends and invite them to see the benefits for their children. Even if they live out of the area, every kid deserves the chance to join Scouting. We have created a toolkit to help you spread the word to your circle. Download your copy here. You can also share the TV advertisement from our YouTube Channel.
4. Attend a Unit Growth Workshop
Stay informed about the latest recruitment and retention strategies by attending a Unit Growth Workshop and Fall Membership Kickoff. These workshops provide valuable insights and practical tips to help your unit grow.
New Membership Incentives
$48 Promotion
If you haven’t already heard about the $48 promotion, read this article for details. Our commercial ads will reference this limited offer in August, so be prepared! Because this is a limited offer, our commercials will change once the offer is exhausted.
Cub Scout Promotion
From August 1 to October 31, 2024, every new Cub Scout who registers online will receive a Welcome Kit. This kit includes a sticker for a water bottle, a Scout Life Mini Magazine, and a Peer-to-Peer Recruiting card. This card provides details on how to recruit a friend into Cub Scouts and earn a FREE Recruiter Strip Emblem at the Mussleman Scout Shop. TV commercials promoting this offer will run through the end of September, and social media advertising will continue through October to maximize this opportunity.
Recruiter Incentives
From August 1 to October 31, 2024, any Scout who recruits a friend into the Scouting program can earn a Recruiter Strip. Complete the information on the backside of the Peer-to-Peer Recruiting card and take it to the Musselman Scout Shop for immediate redemption.
Let’s work together to make this fall recruitment season the best one yet. Ready, set, recruit!
Here in the 583, Scouts are on a mission to spread the joy of Scouting like never before. Cheered on by the Council Scout Executive, Michael de los Santos, youth are embarking on a journey that promises not only fun and adventure but also the chance to earn a prestigious honor—the Recruiter Strip.
The summer adventures of the 583 wouldn’t have been possible without the vision, dedication, and hard work of the staff of 
As we look back on this summer, we are filled with gratitude and pride. The positive impact of your hard work will resonate for years to come. Thank you for your unwavering dedication to the Boy Scouts of America and for making this summer an extraordinary adventure for all.
Travis Ghormley partnered with
Byron Pitts of FBCSA delivered the beds shortly after they were made. When Travis and his troopmates learned how quickly the beds they built were put into homes, they reconvened to construct more beds, even after Travis had earned his Eagle Scout rank. Reflecting on the need, Pitts stated, “We could build 1,000 bunk beds and never have enough. The need is so great that every church and every Scout troop could build beds, and we would still have a need.” To help address this ongoing demand, Travis is collaborating with these organizations by sharing the information he gathered during his Eagle Scout project planning and execution phases—specifically his notes and budget details—so that others may work together to meet the community’s need for beds.
Emilio’s and Travis’s projects exemplify the values of Scouting, demonstrating leadership, community service, and a commitment to helping others, embodying the true spirit of Scouting.
The Scouting Edge: A Study in Ethics and Character in America was conducted by Scouting America in partnership with the Harris Poll. This study delves into American’s ethical and character dimensions, comparing and contrasting Scouting vs. non-Scouting populations.
The Scouting Edge…

